Content Marketing and Collateral Development (Copy, Content, White Papers, Case Studies, etc.)
When you contract with her, you’ll be working with someone who wants to help you be successful. She’s not only a strategist, writer, and marketer, but also an idea person who loves solving problems.
Quinn practices Mindful Marketing!
What is Mindful Marketing? It’s a collaborative process that requires an understanding of what your potential customers need. You may know what you want to say to them, but the question that needs answering is: What do they want to hear from you?
That’s why it’s so important that you and she have a talk about what you want to accomplish and how you see content marketing helping you to do that.
Did you know that in 1996, Bill Gates forecasted the rise of content as a money-maker?
After that, it took 15 years before Google started targeting and penalizing sites “with large-scale thin content”?
Since that time Google has been relentless in their efforts to identify and promote robust and worthwhile material.
By pushing businesses to create content that people find valuable, Google has changed the marketplace, and Bill Gates’ prediction has come true.
Content will make you money.
Yet, audiences don’t want to hear from you what they’ve heard from everyone else.
If you must say the same things, then you must say them differently and in a way that resonates with your customer.
There also has to be a consistency of message. If not, then the confused readers will go elsewhere.
Google will be the first to tell you that all content is not created equal.
Content does not magically appear out of thin air as some might believe. It takes a tremendous amount of effort, consistency, and creativity to come up with helpful and interesting content.” Sam Dogen, the Financial Samurai
That’s why it’s important to know what you want your content to accomplish. It’s why you need to have a plan in place to make that happen. As a strategist, Quinn can help you figure that out.
If you’ve got everything in place, then Quinn can help you with your implementation, but first the two of you need to have a conversation.