Content Marketing and Collateral Development (Copy, Content, White Papers, Case Studies, etc.)
When it comes to content marketing, one size does not fit all businesses.
Did you know that in 1996, Bill Gates forecasted the rise of content as a money-maker?
After that, it took 15 years before Google started targeting and penalizing sites “with large-scale thin content”?
Since that time Google has been relentless in their efforts to identify and promote robust and worthwhile material.
By pushing businesses to create content that people find valuable, Google has changed the marketplace, and Bill Gates’ prediction has come true.
Content will make you money.
You may know what you want to say to your customers, but from a content marketing perspective, the question that needs answering is: What do your customers want and need to hear from you?
Your potential customers don’t want to hear from you what they’ve heard from everyone else.
If you must say the same things, then you must say them differently and in a way that resonates with your customer.
There also has to be a consistency of message. If not, then the confused readers will go elsewhere.
Google will be the first to tell you that all content is not created equal.
Content does not magically appear out of thin air as some might believe. It takes a tremendous amount of effort, consistency, and creativity to come up with helpful and interesting content.” Sam Dogen, the Financial Samurai
That’s why it’s important to know what you want your content to accomplish.
It’s why you need to have a plan in place to make that happen.
As a strategist, Quinn can help you figure that out.
When you contract with Quinn, you’ll be working with someone who wants to help you be successful – in the way that’s best for you.
She’s not only a strategist and marketer, but also an idea person who will help you find the best solutions for your business.