Is Your Website Helping Your Company Standout in a Bad Way?
Do You Really Want to Be On Track in Such a Limited Way?
Which of these excuses are you using?
- If it ain’t broke . . . just because something is working doesn’t mean it’s efficient, effective, or helping you to increase sales and revenue.
- It does what we need it to do . . . but is doing all that it should to drive sales? If your website isn’t helping customers to consider smart additions to their purchases, e.g., buying a Phillips head screwdriver and reminding them to pickup screws, then you’re losing money.
- Our customers are used to it . . . they may be used to it, but that doesn’t mean they don’t want or deserve to have a better sales experience. Your customers are constantly evolving. Will they leave you behind if you can’t keep up?
- It’s not like a website can help me make more sales . . . want to make a bet?
- We’re too busy and it’s not a priority! . . . building a website does not have to be the onerous and costly venture it once was. Stay away from using your own technology and building from the ground up, and you can have a new and improved website in a matter of weeks.
What Kind of Visual First Impression Is Your Website is Making?
While there’s artistry in this window, websites lose the attention and the sales they want by focusing too heavily on the creative or by trying to show everything at once.
Overcrowded websites aren’t appealing because people don’t know where to look first. When their eyes have nothing to rest on, their brains gets overwhelmed and bounce quickly away.
Make what you’re selling clear and easy to see. People will still bounce away, but those who want what you’re selling will stick around and buy.
If You’re Not Selling These Machines, Then Why Picture Them on Your Site?
(If you don’t know what to do with your Home page, then see below for how to contact me for help!)
Maybe it’s a Connecticut thing, but companies who sell to defense contractors plaster their Home page with these types of images. Many leave you guessing about what they sell and you have to dig deeper to figure it out. With so many companies using images in the same way, how are they helping you standout?
If you’re going to use images of industries you serve, then put what you make in context. Do so by incorporating into those pictures the goods you make. Or if you’re a service company a brief explanation of your services.
How These Small Misses Are Losing You Money
Stephen Krug’s book Don’t Make Me Think: A Common Sense Approach to Website Usability first published in October 2000 laid down the guidelines for creating websites that people could easily navigate.
These days user experience is bigger and hotter topic than ever. That’s because users want to know immediately if you can help them or not.
In 2014, it was estimated that 55% of visitors spend less than fifteen seconds on a website before bouncing away and looking for better pastures. According to a study done by Microsoft Corp. in 2015, people now generally lose concentration after eight seconds.
They want to know if you can help solve their problems.
In displaying what you think people want to see, or worse what’s easiest for you to put up on your site, you’re making assumptions about who comes to your website, why they’re there, and what they’re looking for.
Websites built on assumptions such as “everyone knows what our business is”, or “someone not in our target market” isn’t interested in what we do, or “no one’s going to read anything we put out there” miss the point.
The truth is you don’t know –
- Who’s going to see your website, why they visit, or what they want to learn from it;
- What they’re going to do with the information they get from it;
- You don’t know who they’re working for; or
- Who’ll they’ll talk to; and
- What will happen, because of what they found on your website – or what they didn’t!
If your website doesn’t have a active position in your marketing strategy, then you’re not maximizing your marketing opportunities.
If your website isn’t helping you generate leads, increase revenue, or increase customer satisfaction and retention, then you’re losing money.
If your website isn’t telling your company’s story the way you want it to be told, then you’re letting your competitors tell it for you.
Doing the same old/same old will get you exactly what you’ve got now, but will that be enough when the future leaves you behind?
When you’re ready to begin moving into a more up-to-date future, then get in touch with me by:
- Completing my Contact form, or
- Emailing me: Quinn@QuinnEurich.com, or
- Calling me at 860-638-9990 and leaving a message